I’ve been stocking up my sweet new wine fridge
Hallelujah! I’ve just returned from Conad, where I harvested a load of Italian wine finds. I bought eighteen bottles and spent around 90€. That averages less than $6 a bottle. And we’re talking palate-pleasing stuff, not swill. Realizing the benefits of my new wine paradigm leads me to dance inwardly and outwardly. I don’t have to scrounge around and employ excessive efforts of creativity to find really good wine without going broke.
Italy has a different wine mindset.
Primarily, I mean that Italy believes that good quality wine should be accessible to all, not just some snooty wine elites. Italian wine finds aren’t a new, novel manifestation. No, wine has been a fundamental, approachable part of Italian culture for centuries.
Compare that with some mindsets emanating from Sonoma and Napa. I moved to Italian from Sonoma County and I was well entrenched in the belief that true, quality wines came with price tags easily exceeding $50 a bottle. I didn’t flinch when paying $75 or more for what I came to believe was the truly good stuff.
Of course, there was Trader Joe’s and Costco for the everyday stuff, but I’d look askance at anything under $15. What I “accepted” in that category wouldn’t even approach the quality of wines I find here in Italy under 5€. Yes, Italian wine finds kick butt.
Living in Italy for almost eight years has purged that attitude. One of my biggest wake-up calls to the wine jackpot I’d found myself in was the SerPasso Wine (a Tuscan red)I found at Lidl. It’s still offered there and still under 5 euro. Read my post about it!
My wine shopping routine.
It’s well-oiled and well-honed now. It all starts with the Vivino app (check it out here). I ready my phone and start scanning the wine section for the current offers. With the app, you snap a photo of the label and then let Vivino scan its database for ratings and information. Violà! You have a quick guide for decision making. For me, any wine rating 3.3 (out of 5) or more gets my attention. I read the tasting notes to see if they mesh with my palate’s preferences. Experience has taught me that 3.3 is a good threshold. If it garners 3.6 or more, and if it’s on offer, I rarely hesitate to add it to my basket.

My latest Italian wine finds RED:
Notte Rossa (in Puglia) Negroamaro 2017.
This one rated 3.7 on Vivino. I bought one bottle (less than 7€) during my previous food-shopping outing. One sip on Christmas eve told me to head back to Conad for more at my first opportunity. I did but found only three on the shelf. All are in my wine fridge now. I’d easily put this up against California wines in the $50+ range. Check out the winery’s website for this and many other worthy offerings!
Vespa Primovespa Primitivo Salento 2015.
This one garnered 3.9 on Vivino and I paid around 8€. As one reviewer described this wine, “A nice balance here of dark plum, mulberry, vanilla, forest, and herbal notes.” This wine is from Puglia, the heel of Italy’s boot and the region particularly famous for its Primitivo wines. I’m a lover of Primitivo so, of my latest Italian Wine finds, I’m eager to give this one a try. Check out Vespa’s website.
Sensi Dalcampo Chianti Riserva 2015
I paid less than 6€ for this Tuscan wine which earns 3.8 on Vivino. One reviewer writes, “Thoroughly enjoyed this easy bit delicious Chianti Riserva with family, accompanied by and equally simple dish of penne and pancetta A vibrant garnet with a beautiful nosenof red fruits and vanilla spice Medium in body with well balanced acidity, ripe slightly sourly red cherry, raspberry with plum notes Soft and gentle with some liquorice, smooth tannins and attractive vanilla spice I’d go with 3.9.” Visit Sensi’s website to learn more about this exceptional cantina.
Clavesana Barbera d’Alba 2019
I paid around 5€ for this wine (3.4 on Vivino) which is supposed to be a solid red wine, with little acidity and nice fruit. The Clavesana winery is in Piemonte. I don’t know if this particular label was a limited production, but I can’t find it on Clavesana’s website. I guess I’ll have to visit the cantina in person sometime in the future.
A “splurge” red!

Arnoldo Caprai Collepiano Sagrantino di Montefalco 2009 & 2011.
I purchased both of these “big” wines at Caprai’s cantina in Montefalco several years ago. If you can find one of these beauties at around 30€, I urge you to grab as many as you can. If you don’t know about Sagrantino, and if you like big, bold reds, then you won’t be disappointed if you try it. This is a wine to keep and age. If you drink it young, the tannins will make your tongue retreat into the back of your mouth. Those very same tannins, however, let this wine age handsomely, easily hitting its stride after fifteen years (though ten years of aging and hours of decanting will also deliver a nice result). If you make it to Umbria, this winery is well worth a visit. They have a beautiful, expansive tasting room and many other exceptional wines. Check out the Capria website.

My latest Italian wine finds PROSECCO & WHITE:
Rivani Prosecco Rosè.
Vivino couldn’t yield a read on this wine, but I did find other Rivani Prosecco wines rated between 3.5 and 4.0. This Prosecco was a whopping 3€, so the risk was minimal. I’d purchased two bottles before Christmas and they both were great. I bought three more on my latest trip. Rivani is part of the Schenk group of wineries.
If you’re looking for a “splurge” Prosecco, be sure to read my post about San Gregorio’s Prosecco Superior Extra Dry DOCG
Centopassi Giato Grillo – Catarratto Superiore 2019.
This wine from Sicily earns 3.5 on Vivino and I paid just over 5€. One reviewer says, “Excellent table white for the price. Nice ripe and tart fruit, yellow apple and pear, lemon peel. paired really nicely with a spiced roasted pepper and corn soup.” Check out the Centopassi website for more information.
Li Raci Inzolia 2918 Terre Siciliane.
I’m looking forward to trying yet another Sicilian wine. This one, which earns 3.3 on Vivino, set me back a whopping 3.5€. “Straw yellow color, scent of white fruit, dry and dry with a distinct fruity background. Excellent wine quality price.” I’ve not been able to find a website for this cantina, so if I find this one to be a keeper, I’m not sure I’ll be able to buy more.
An exception to my rating system…
Viti & Vini Ortrugo 2016 from Cantina Valtidone
This wine was on special at Conad for 2.5€ with my loyalty card (usually it’s around 5€). While it only rates 3.0 on Vivino, I’d sampled this lovely, lightly“frizzante” wine over a long family lunch. In other words, I already knew I liked it so I bought three bottles. It isn’t an especially complex wine, but it does have a nice light “mouth” that goes especially well with seafood. Visit Valtidone’s website.
In summary, you won’t go broke in Italy feeding a love of top-notch wines.
This, my friends, is my parting message. If you’re coming from the States, you’re in for a very happy shift in the cost of partaking of really, really good wines! I’ve just scratched the surface so stay tuned for future posts about Italian Wine Finds!
Hi Jed, I hope you’ve opened that nice bottle of prosecco on this last day of 2020. Nice that you are supporting the Italian wine industry and having a good time to boot! Sending you warm wishes and buon anno my friend!
Thanks, Elizabeth! We blew through all our San Gregorio Prosecco months ago. Time to place another order! Sending you our best as well as lots of love!
I think you can do soooo much better than this!
I don’t know where in Italy you are, but first thing is to ditch the supermarket as far as wine is concerned – in no European country I know of is a supermarket a good place to buy wine. In general they simply can’t buy the small producers who are by far the most interesting, because they don’t produce enough volume.
Go to local enotecas whenever you can, and try wine by the glass. Have a look round independent wine shops – there is no substutute for the knowledge of a true enthusiast, and (s)he will be able to source far more interesting wines than the supermarkets! Visit wineries when you can, maybe?
If you want QPR, some regions/wines offer far better value than others. Basically, if it’s a famous name you’re not going to get value!
Hi Mark, This post wasn’t intended to be focused on top-tier specialty wines, nor have I promoted supermarkets as the end-all, be-all for wine. So, I’m not sure why you felt the need to chastise me right off the bat!
This was intended for people who like the challenge of finding surprisingly good, affordable wine in unexpected places, like the supermarket. Yes, it can be done (I’m still swearing by the Notte Rossa Negroamaro 2017—one of the yummiest wines I’ve had) and some markets have very creative wine selections with higher-end local wines. I already seek out and visit small wineries and enotecas, and these are the wines I tend to collect and keep. Ultimately, I sample all wines, whether it’s from a supermarket or a wine specialty shop. I let my tastebuds deliver the final verdict.
Jed
Buon Anno and thank God we are finally finishing this horrible year. I pray 2021 will bring more health and happiness
Many virtual hugs
Tish
You said it, my friend! I know you’ve had a particularly challenging year and I hope all is on the mend! xoxox Jed
This was a fabulous post fir me! I love Italian wine and Vivino app! I purchased rosso trevenezia —Ripasotto. Today at Aldy’s. I scanned the Vivino app—which gave it a 4. And price of $20.
In Aldy, the price was not listed . I took the last two bottles to the register. 8.99 each. I opened it tonight and love it. Full bodied deliciousness!
I love the Primativo from Puglia too.
I cannot wait to return to Umbria!
Hi Mallory, that’s awesome! Thanks for sharing your Italian wine find!
This post made me thirsty. You know I love my wine. Like I love my dear friend…. only gets finer with time.
And your sweet note made me thirsty for your presence! Come drink Italian wine with me! xoxox
Alas, Luther won’t buy those €6 wines…Caprai is more his style…and price range. Nice post!
Buon anno Jed! Nancy xxx
Good to hear from you, Nancy. So, Luther has a particularly discriminating palate? One of these days I want to do a blind taste test with him, mixing in some of the pricier wines with the deliciously affordable ones! When labels and price tags are removed from the equation, it’s surprising what people like. I did that once in Sonoma, and a $15 bottle beat out $50+ wines. And these were picky people!
Buon Anno to you tow, as well. Auguri! xoxox
Thanks for the post. Only 1 & 1/2 years & we’ll be there. Happy New Year. 🍷🇮🇹
I’m glad you like the post, Steve! 1 1/2 years will pass before you know it! Looking forward to meeting you in person when you land! Buon Anno! Tanti Auguri!